Media network Big FM has announced its entry into the real estate sector with the launch of Big FM Realty, marking a strategic diversification for the company. The new real estate vertical, backed by Reliance Broadcast Network Limited, aims to generate ₹3,500–4,000 crore in revenue over the next three years through a series of development projects across emerging locations in India.
The company’s first project will be located in Bahraich, where it has acquired around 80 acres of land along the Lucknow–Bahraich Road. The development is expected to generate approximately ₹1,200 crore in revenue, signalling the company’s strong entry into the real estate market.
First Project Planned in Emerging Growth Corridor
The flagship development in Bahraich will be a large mixed-use township, designed to include residential, commercial and retail spaces.
The master plan will feature:
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Premium plotted developments
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Group housing projects
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Retail and commercial zones
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Green spaces and lifestyle amenities
According to the company, the township will focus on modern infrastructure, sustainable planning and integrated urban living, targeting middle-income and upwardly mobile buyers in emerging markets.
Infrastructure Boost Driving Bahraich’s Growth
The project is strategically located along the corridor connecting Lucknow and Bahraich, which is currently witnessing major infrastructure upgrades.
A key factor supporting the region’s growth is the expansion of National Highway 927. The ongoing four-laning of the highway is expected to significantly improve connectivity between Lucknow and the Nepal border.
Once completed, the project could reduce travel time between Lucknow and Bahraich from nearly two hours to around one hour, potentially boosting economic activity, real estate demand and commercial development across the corridor.
Industry observers believe such infrastructure upgrades are transforming smaller cities into new real estate growth hubs, especially in northern India.
Company Plans Expansion Through Big FM Realty
With the launch of Big FM Realty, the company plans to leverage its national brand recognition and financial backing to expand into the property sector.
In an official statement, a spokesperson said the move represents a major step in the company’s evolution beyond the media industry.
The company aims to develop well-planned communities that combine modern design, infrastructure and long-term value, positioning itself as a credible developer in emerging real estate markets.
Real Estate Expansion Reflects Growing Investor Interest
Big FM’s entry into the sector also reflects the broader interest among corporates and investors in India’s expanding real estate market.
As infrastructure development improves connectivity across Tier-II and Tier-III cities, new corridors like Bahraich are increasingly attracting developers looking to tap affordable land prices and rising housing demand.
If the initial project performs as expected, Big FM Realty could expand its development pipeline into other high-growth regions across India in the coming years.
