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India’s real estate sector may be on the cusp of a technological shift as artificial intelligence begins to enter the homebuying journey, changing how developers interact with potential buyers. A recent innovation by DRA Homes has highlighted this transition, with the launch of a multi-lingual Virtual Sales AI Assistant at a major property exhibition in Chennai.

The AI-powered tool functions like a digital sales executive—answering buyer queries, explaining project details, and even scheduling site visits—offering a glimpse into how technology could reshape property marketing in India.