Browsing: women buying luxury homes India real estate investment preferences women India premium housing market trends women HNI property buyers India women real estate investment growth

Women in India are increasingly playing a decisive role in the country’s premium housing market, with a growing number of female buyers opting for higher-value properties. A recent consumer sentiment study by Anarock Group highlights a sharp rise in women investing in premium homes, reflecting a broader shift in financial independence and wealth-building strategies.

According to the H2 2025 Consumer Sentiment Survey released by Anarock, the proportion of women planning to buy homes priced above ₹90 lakh has surged to 61% in 2025, compared with just 25% in 2019. The data indicates a significant transformation in investment behaviour, with women increasingly viewing real estate as a stable and long-term asset class.