Women in India are increasingly playing a decisive role in the country’s premium housing market, with a growing number of female buyers opting for higher-value properties. A recent consumer sentiment study by Anarock Group highlights a sharp rise in women investing in premium homes, reflecting a broader shift in financial independence and wealth-building strategies.
According to the H2 2025 Consumer Sentiment Survey released by Anarock, the proportion of women planning to buy homes priced above ₹90 lakh has surged to 61% in 2025, compared with just 25% in 2019. The data indicates a significant transformation in investment behaviour, with women increasingly viewing real estate as a stable and long-term asset class.
Rising Share of Women in the Premium Housing Segment
The survey reveals the emergence of a strong segment of women investors and high-net-worth individuals (HNIs) in India’s residential property market.
A detailed breakdown of buying preferences shows:
37% of women buyers are targeting homes priced between ₹90 lakh and ₹1.5 crore
14% are considering properties priced between ₹1.5 crore and ₹2.5 crore
10% are exploring homes priced above ₹2.5 crore
These figures demonstrate a clear shift toward higher-value property investments, as more financially empowered women participate actively in the housing market.
Real Estate Emerges as Preferred Investment Asset
Commenting on the trend, Santhosh Kumar noted that modern Indian women are increasingly recognising real estate as a reliable investment option compared with traditional savings instruments.
According to the survey:
66% of women respondents prefer real estate as an investment asset
13% favour fixed deposits
18% invest in gold
Only 3% prefer the stock market
This trend indicates that women investors are gradually shifting away from conventional options such as fixed deposits and gold, choosing instead to build long-term wealth through property ownership.
Kumar explained that women today are not just saving money but actively creating investment portfolios, with real estate forming a key component of their financial strategies.
Growing Interest in Investment-Led Property Purchases
Another notable shift highlighted in the report is the rising number of women buying property as an investment rather than solely for personal use.
In 2025, the end-use to investment ratio among women homebuyers stands at 71:29, compared with 77:23 in 2019.
This indicates that more women are now purchasing homes as income-generating assets, aiming for rental returns, long-term capital appreciation, or portfolio diversification.
Preference for Larger Homes Continues
When it comes to housing configurations, larger homes continue to dominate preferences among women buyers.
The H2 2025 survey shows:
54% of women prefer 3BHK homes
14% favour 4BHK or larger residences
By comparison, the H2 2022 survey indicated that 50% preferred 3BHK units, while 20% opted for homes with four or more bedrooms.
The continued demand for larger homes reflects changing lifestyle priorities, including the need for additional workspaces, family comfort, and long-term residential stability.
A Transformational Shift in India’s Housing Market
The findings from the Anarock survey highlight a powerful transformation in India’s housing market. With increasing financial independence, higher disposable incomes, and greater participation in investment decisions, women are becoming a major driving force behind premium housing demand.
Their growing interest in high-value homes, investment-led purchases, and larger residential configurations is expected to influence future housing trends across major Indian cities.
As the market continues to evolve, financially empowered women buyers are likely to play an even greater role in shaping India’s residential real estate landscape, particularly in the premium and luxury housing segments.
